OUR STORY

Cloudy sky with scattered white clouds by Liza Lubell
Flower bouquet with various flowers and greenery in a vase against a yellow background by Liza Lubell
A person sitting on a picnic table with a dog in a grassy backyard with large trees.
A woman with curly hair in a sleeveless top smiling behind a large terracotta pot filled with green and white variegated plants, outdoors with a chain-link fence in the background.
A young woman with wavy blonde hair and wearing hoop earrings, a black sleeveless top, and brown pants, smiling and sitting indoors surrounded by green houseplants, including large-leafed and variegated foliage by Liza Lubell

  • Peartree was founded in 2011 in New York City as a climate conscious floral design studio that works with the season’s tilt to create memorable florals. We design thoughtfully and sustainably – primarily sourcing flowers from farms nearby, innovating away from toxic floral foam, and composting every stem. We approach our creations as dynamic collaborations between the projects, our teams, and the flowers. This approach has connected us to incredible farms, communities, missions, organizations, and people. We’ve partnered on hundreds of successful events – including weddings and occasions, film and television, and workshops and experiences – and have collaborated on projects of all shapes and sizes domestically and abroad. We’re honored to have been featured in top publications for the work we do. Most of all, we believe in nurturing our communities, working with integrity, and consistently grounding ourselves in respect for people and nature.

  • My flower story might begin with Jimmy Schaefer, a singular man – and our family’s neighbor – who brought us bunches of lilacs every Spring that filled our city apartment with their intoxicating scent. I remember being struck by the gift of flowers – the fleeting beauty they provide – and the bond that sharing them created between people. 

    At 18, I began working as a gardener out east, on invitation from my friend Christie Sosnowski. Originally enticed by the idea of summers spent smelling roses, warming in the sun’s glow and cooling in the ocean’s salty waters, I was quickly hooked in by the profound grounding that nurturing nature provided. I had found a new way to connect to my body by keeping my hands in the dirt and witnessing the changing arc in all of those flowers.

    But my flower story is remiss without my mother, Sally, whose maiden name (Birenbaum) means Pear Tree. Sally had an innate gift for bringing people together and our family dinners were regularly a mixed bag of strangers she’d met that day, lifelong friends, and people just passing through. Every gathering felt like a little celebration. Sally fostered genuine connection with everyone she met, and I was shaped by her example: Beauty can be given and shared, and this gesture can hold people together. 

    Flowers still perform some kind of sorcery on me. I admire their ability to change the energy of a room and their power to uplift and heal. I am perennially intrigued by their fluidity – how the medium is always changing. Flowers are a kind reminder to pause and take in this very moment, right now, and I’ve found much honor in punctuating moments through this art form.

A tranquil ocean scene at dusk with purple and pink hues in the sky and calm water reflecting the colors, and distant hills on the horizon by Liza Lubell
A woman standing behind a dining table set for a meal, with pink tulips in a vase, in a well-lit dining room with a chandelier and abstract artwork on the wall.
Two women smiling with their faces close together, both wearing sunglasses, possibly at a beach or pool.
Person pruning a leafy green and purple plant with pruning shears on a wooden table by Liza Lubell

ABOUT Peartree

Peartree was founded in 2011 in New York City as a climate conscious floral design studio that works with the season’s tilt to create memorable florals. We design thoughtfully and sustainably – primarily sourcing flowers from farms nearby, innovating away from toxic floral foam, and composting every stem. We approach our creations as dynamic collaborations between the projects, our teams, and the flowers. This approach has connected us to incredible farms, communities, missions, organizations, and people.
We’ve partnered on hundreds of successful events – including weddings and occasions, film and television, and workshops and experiences – and have collaborated on projects of all shapes and sizes domestically and abroad. We’re honored to have been featured in top publications for the work we do. Most of all, we believe in nurturing our communities, working with integrity, and consistently grounding ourselves in respect for people and nature.

A floral arrangement with pink dahlias, sunflowers, white small flowers, and green leaves in a dark vase against a yellow wall by Liza Lubell

ABOUT LIZA LUBELL

My flower story might begin with Jimmy Schaefer, a singular man – and our family’s neighbor – who brought us bunches of lilacs every Spring that filled our city apartment with their intoxicating scent. I remember being struck by the gift of flowers – the fleeting beauty they provide – and the bond that sharing them created between people. 

At 18, I began working as a gardener out east, on invitation from my friend Christie Sosnowski. Originally enticed by the idea of summers spent smelling roses, warming in the sun’s glow and cooling in the ocean’s salty waters, I was quickly hooked in by the profound grounding that nurturing nature provided. I had found a new way to connect to my body by keeping my hands in the dirt and witnessing the changing arc in all of those flowers.

A woman with curly hair wearing a black and white floral blouse standing behind a dining table set with plates, wine glasses, and pink tulips in glass vases, in a dining room with white walls, a modern chandelier, and a framed abstract artwork.
Person trimming greenery with pruning shears at a rustic wooden table by Liza Lubell
Sunset over a calm body of water with pink and purple clouds in the sky and distant hills on the horizon by Liza Lubell
Two women smiling and wearing sunglasses, taking a selfie at the beach.
Partly cloudy sky with white clouds and blue background.
A woman with shoulder-length wavy hair smiling while sitting in a room with numerous green houseplants.
A woman with curly hair and glasses smiling while sitting in a garden, surrounded by potted plants with variegated leaves, with a chain-link fence in the background.
A man sitting outdoors on a wooden bench with a large golden retriever dog, in a backyard with grass, trees, and bushes in the background.

But my flower story is remiss without my mother, Sally, whose maiden name (Birenbaum) means Pear Tree. Sally had an innate gift for bringing people together and our family dinners were regularly a mixed bag of strangers she’d met that day, lifelong friends, and people just passing through. Every gathering felt like a little celebration. Sally fostered genuine connection with everyone she met, and I was shaped by her example: Beauty can be given and shared, and this gesture can hold people together. 

Flowers still perform some kind of sorcery on me. I admire their ability to change the energy of a room and their power to uplift and heal. I am perennially intrigued by their fluidity – how the medium is always changing. Flowers are a kind reminder to pause and take in this very moment, right now, and I’ve found much honor in punctuating moments through this art form.

HOW WE FLOWER

  • We follow the seasons by sourcing the most beautiful flowers from farms nearby. We cherish our longstanding relationships with growers and wholesalers and have deep respect and admiration for their hard work.

  • In 2019, we founded our sister company, Garbage Goddess, to shine a light on the environmental impact of the floral industry and offer solutions through composting and repurposing. Peartree consistently utilizes the Garbage Goddess methods to reduce our environmental impact while maintaining high quality work.

  • We prioritize working sustainably for our team, our schedules, and our well-being. Our goal is to do great work in healthy amounts. Sustainability isn’t only about flowers; it’s about people too.

  • Collaboration inspires us, and we approach our designs as a dynamic dance between each project, its environment, the materials, and our teams. We’re full of creative ideas and roll with inevitable change while keeping ego at bay. Said another way, we think we’re pretty fun to flower with. 

The sky filled with scattered clouds, some appearing fluffy and white, against a blue background.
A pond filled with green lily pads and yellow flowers
A serene beach scene at dusk with a purple sky, visible moon, and waves rolling onto the shore.
Close-up of light yellow peony flowers with soft petals. By Peartree Flowers Liza Lubell

HOW WE FLOWER

1: We source locally.

We follow the seasons by sourcing the most beautiful flowers from farms nearby. We cherish our longstanding relationships with growers and wholesalers and have deep respect and admiration for their hard work.

2: We work sustainably.

In 2019, we founded our sister company, Garbage Goddess, to shine a light on the environmental impact of the floral industry and offer solutions through composting and repurposing. Peartree consistently utilizes the Garbage Goddess methods to reduce our environmental impact while maintaining high quality work.

3: We work equitably.

We prioritize working sustainably for our team, our schedules, and our well-being. Our goal is to do great work in healthy amounts. Sustainability isn’t only about flowers; it’s about people too.

4:  We center collaboration.

Collaboration inspires us, and we approach our designs as a dynamic dance between each project, its environment, the materials, and our teams. We’re full of creative ideas and roll with inevitable change while keeping ego at bay. Said another way, we think we’re pretty fun to flower with.